ICCiTM is the Thing Media Standard developed and maintained by the ICC Research Department of Media Design since 2017. Thing Media is the media system in which an object is used as an auxiliary carrier for propagation (2014, Res. Dept. of Media Design, ICC). According to the research conducted by ICC from 2014, the media based on media scene research, communication studies research, media behavior research, media psychology research, interactive experience design research, with the infrastructure provided by information technology and the technology of Internet of Things， Thing Media will be the mainstream media system of the future media market.
What ICCiTM stands for？
- Sustainable product design
- Sustainable attention expenditure for media content embedded
- Education-friendly for products that requires more learning and understanding
- High standard of coherence and relevance of media content consumption experience and product experience
- Enriched value and soft-power for product, which benefits the innovation development of new products.
- Verifiable media content that can trace back to the publishing body
Current VERSION：
Who is it for？
- Products , brands who want to enhance the experience amongst its users, which allows the users to receive more information and understanding of the product and brands.
- Existing publishing bodies, media publications, events, corporate publishers or other content producers, which will provide a better media experience, offering relevant experience for corresponding contents.
- Corporate PR external and internal communication and HR internal communication purposes, which allows the brand culture, corporate news and other content communicates in a friendly and coherent way.